Tasked to deliver a strategic concept for the future of the Target Weekly Ad, my team created a comprehensive revised mobile experience that allows the guest to shop for their favorites in a visually appealing and personalized way. Our solution is a multi-channel app that serves up shoppable, inspirational content and is targeted specifically on the millennial guest.

This project utilized all Target-owned assets, was based on a full, published ad, and helped inform a larger digital experience initiative within Target. 

Featured on SCAD Portfolios site 2014